Wednesday, January 24, 2007

Evaluation of CR Blog


No more MLA or APA work cited pages! No more citations to interrupt your flow of reading! No more foot notes! The internet has made all of that useless. Now with a click of a button any reader can access a link to my resources and my related links.

The related links section on my blog is useful not only for myself, but also makes it convenient for people interested in this topic to have access to other relevant blogs. One of my related links, Creative Review Blog, has very relevant information regarding the role of advertising in society. This blog is set up and run by multiple writers, who contribute on a daily basis to the postings on the blog. This group of writers regularly creates both visual and written posts about creativity, new forms of advertising and other innovations in our society.

One negative aspect of this blog is that there is no background information about each writer. The audience does not know whether the writer is a professional advertising agent, artist, or a college student much like myself. The lack of information on each author influences the credibility of the blog. CR can solve this problem by creating a new tab that includes information about what the blog is trying to achieve and provide background information on each author. By doing so, readers understands what perspective the writer is seeing the work of art/ advertisement in – as a creator or viewer. More importantly it will build credibility and attract more readers.

Even though this blog lacks credibility through its anonymous writers, the blog postings are interesting and up to date. Writers post on CR Blog multiple times a day with new and interesting ad campaigns and comment on impacts of creativity on society. The posts attract a moderate amount of activity with multiple posts and comments everyday. Also, CR Blog encourages comments. This is important because blogs are seen as part of the new and interactive world. By reinforcing it, the website becomes inviting and people are more likely to comment and interact with the writers of the postings.

This blog is very relevant to my work. It emphasizes the creative component of advertising and also talks about how innovation influences advertising. Although some of the posts are not very thorough or detailed, the visuals are self-explanatory. Most of the postings circulate around how new forms of art, advertising or promotions are coming about. For example, new pairs of jeans feature demos of different bands. A picture of the jeans, the albums cover and how they are displayed and packaged are featured on the post. This is important because as old channels of advertising and promotions close, such as radio and television, new channels are opening. This specific post emphasizes those new channels and displays an example of that through the cross-promotion of the jeans with the band. The information provided in this Blog is interesting and new. People such as myself who are interested in new creativity that can be added to advertising, or new communication channels that are being developed will find this website very fascinating.

I appreciate the work of all the writers, who add to the success of this blog. I also know that most of the information they provide will be used or analyzed throughout my blog. Although CR Blog is relevant to my blog, my blog is different in a few ways. My blog concentrates more on creativity related to communication and advertising where as CR Blog refers to creativity in all forms of art. Also, I have provided information about the focus of my blog and information about myself. Therefore, the readers of my blog know what to expect and know who is writing the postings on the blog. Overall, CR Blog is a great reference to my field of study and I look forward in referencing the postings on this blog in the future.

So, there. Go ahead. Click on all my links, resources and even the pictures you see. Take advatage of this tool that we have been so fortunate in having.

To view CR Blog: http://www.e-cr.co.uk/crblog/?p=449

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