http://www.oreillyradio.com/?p=23#comments
I agree…
when a generation is exposed to a brand at a young age, a connection is made. Psychologically and emotionally that group of people builds a connection with the brand. For example, a new division of Disney merchandising, Disney couture, has used this sense of nostalgia to their advantage. People of older age (15-25) can now keep their connection with Disney yet look great with expensive and exclusive clothing. the brand features Disney Characters but is also perceived as being fashionable and trendy. Coca Cola seems to revive itself all the time. I think it is the leader of brand revivals. No one is ever disappointed with the product. Once a Coca Cola fan, always a Coca Cola Fan. It continuously revives its campaign but never loses its connection with its consumers.
Brand revivals often times also occur with Fashion brands. Just as mentioned above the success of A&F does not compare to its invisibility as a brand in the 80s. Nowaday it is so sought after th eprices keep going up day by day.
I think Brand revivals are very important.. and can be an important tool in achieving success.
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